Employment applicant tracking standards are not for everyone!
I recently received the following promotional email. It represents an attempt to hoodwink the "corporate public" into thinking that they are vulnerable to government penalties if they don't comply with certain new legislation. And the company's products, of course, will help them to ensure that they are in compliance with these rules.
Marketing tactics aside, what I was most concerned about here was the content of the message. If this message truly did apply to business like mine, I'm sure we'd be out of business.
Here's an excerpt of what I received.
---
Recently, the OFCCP released the final definition of what is an "applicant". Effective February 6, 2006, an Internet applicant is an individual who meets the following criteria:
1. The individual submits an expression of interest in employment through the Internet.
2. The company considers the individual for employment for a particular position.
3. The expression of interest indicates that they meet the basic qualifications of the position.
4. No indication was received that they are no longer is interested in the position.
If all criteria are met, then you have an applicant and corporations are required, by law, to collect and track their EEO information. Are you prepared?
---
Here's the response I emailed back to them.
Your "ad" does not indicate what OFCCP is. Having now looked it up, I understand why. It's because telling what it is would tell the truth about the rather narrow range of employment situations in which your products apply.
From the OFCCP website: "The Office of Federal Contract Compliance Programs (OFCCP)... is responsible for ensuring that employers doing business with the Federal government comply with the laws and regulations requiring nondiscrimination." Period. That's it. This organization has nothing to do with the average company in America that has no involvement in federal contracts.
And thank God for that!
It is laws like this - well-intentioned though they may be - that explain why you can rarely get hold of anyone who knows anything - or seems to care about anything - in the federal government offices. It's because they don't have to!
At small and medium businesses - the life-blood of any economy - the ability to choose the right people, which sometimes means the people who beyond having the right qualifications simply feel right, is what separates businesses that succeed from businesses that fail. If this ability to choose is curtailed by applying well-intentioned but doomed-to-encumber rules and regulations to businesses that can derive no possible benefit from them, it would likely have a crippling effect on the entire economy. Say goodbye to domination in any field. Say goodbye to innovation. Say goodbye to leadership.
So I ask you to stop with the scare tactics, stop trying to make average (or I should say excellent!) businesses think that they may perhaps be in trouble with the government if they don't buy your products. Come on. A little genuineness would go a long way in your marketing efforts.
---
I'd welcome your comments and questions.
Marketing tactics aside, what I was most concerned about here was the content of the message. If this message truly did apply to business like mine, I'm sure we'd be out of business.
Here's an excerpt of what I received.
---
Recently, the OFCCP released the final definition of what is an "applicant". Effective February 6, 2006, an Internet applicant is an individual who meets the following criteria:
1. The individual submits an expression of interest in employment through the Internet.
2. The company considers the individual for employment for a particular position.
3. The expression of interest indicates that they meet the basic qualifications of the position.
4. No indication was received that they are no longer is interested in the position.
If all criteria are met, then you have an applicant and corporations are required, by law, to collect and track their EEO information. Are you prepared?
---
Here's the response I emailed back to them.
Your "ad" does not indicate what OFCCP is. Having now looked it up, I understand why. It's because telling what it is would tell the truth about the rather narrow range of employment situations in which your products apply.
From the OFCCP website: "The Office of Federal Contract Compliance Programs (OFCCP)... is responsible for ensuring that employers doing business with the Federal government comply with the laws and regulations requiring nondiscrimination." Period. That's it. This organization has nothing to do with the average company in America that has no involvement in federal contracts.
And thank God for that!
It is laws like this - well-intentioned though they may be - that explain why you can rarely get hold of anyone who knows anything - or seems to care about anything - in the federal government offices. It's because they don't have to!
At small and medium businesses - the life-blood of any economy - the ability to choose the right people, which sometimes means the people who beyond having the right qualifications simply feel right, is what separates businesses that succeed from businesses that fail. If this ability to choose is curtailed by applying well-intentioned but doomed-to-encumber rules and regulations to businesses that can derive no possible benefit from them, it would likely have a crippling effect on the entire economy. Say goodbye to domination in any field. Say goodbye to innovation. Say goodbye to leadership.
So I ask you to stop with the scare tactics, stop trying to make average (or I should say excellent!) businesses think that they may perhaps be in trouble with the government if they don't buy your products. Come on. A little genuineness would go a long way in your marketing efforts.
---
I'd welcome your comments and questions.
Comments